Every homeowner’s goal is to maximize their home’s value when it comes time to sell. So how do you ensure your home sells for the highest price possible? The answer may be simple: appealing to retail buyers.
What is a retail buyer?
A retail buyer is a prospective home buyer who typically shops at, or as close as possible to, their maximum pre-approved price. These potential buyers are a great target for sellers, as they will typically pay top dollar for a home that perfectly fits their requirements and price range. However, retail buyers are also likely to be using their expendable income towards a downpayment and closing costs, leaving no room to budget for cosmetic repairs.
Why renovate?
Retail buyers aren’t looking to put sweat equity into their prospective homes like investors, whose goal is to buy a property under market value and resell after renovation. Properties in need of even minor improvements will only be able to attract buyers who are willing to put in the effort to make these upgrades. This narrowed pool of buyers means your property will sit on the market longer before the ideal investor comes across it. However, a turnkey property—a home that is move-in ready with the necessary improvements—will attract high-bidding retail buyers and therefore increase the velocity of your home’s completed sale.
How will Sweetly sell my home for the highest possible price?
When you work with Sweetly, you have the benefit of our team of real estate experts to complete the right upgrades to your property. Let us advise you on the most best improvements for maximum return on investment, attracting retail buyers who will pay full value for your home. From landscaping and painting to installing new flooring and replacing the roof, Sweetly is prepared to invest up to $25,000 to renovate your property for sale. As the seller, you get the flexibility of selecting and approving all improvements without living in a construction zone. Under the Sweet Sale program, the seller must authorize all improvements, so there’s no risk of surprise charges at the end of the day.
Appealing to retail buyers can be as easy as choosing Sweetly to sell your home. Conducting the right renovations will ensure your home sells faster, and for a higher price.